90-Day SEO Turnaround for a Local Rajkot Business
Last updated September 2024
Written by Alphabit SEO & Marketing Team
Project Overview
In this case study, we showcase how our Digital Marketing & SEO team transformed the online presence of a local Rajkot retail business. Over a 90-day period, we resolved critical technical SEO bottlenecks, built localized keyword strategies, and optimized high-intent landing pages.
Track & Tools Used
- Track: Digital Marketing & SEO
- Client: Local Rajkot Retail Business
- Tools Used: Google Search Console, Ahrefs, Google Analytics, Screaming Frog
Key Challenges
- Low Organic Visibility: The client was unranked for primary transactional keywords in Rajkot.
- Technical Crawl & Indexing Errors: Broken links, duplicate meta tags, and missing schema markup hindered search engines from indexing core pages.
- Competitor Dominance: Established local competitors held top 3 positions for high-intent search terms.
Solutions & Execution
- Comprehensive Technical Audit: Conducted Screaming Frog deep audits to resolve 404 errors, canonical tag mismatches, and page speed issues.
- Local SEO Optimization: Configured and optimized Google Business Profile, local citations, and geo-targeted keywords.
- Content Restructuring: Created targeted service pages and high-value blog guides tailored for the Rajkot market.
- High-Quality Backlink Campaign: Secured contextual local citations and high-authority industry backlinks.
Business Impact & Results
- 85%+ Increase in organic search traffic within 90 days.
- Top 3 Rankings achieved for over 15 primary Rajkot transactional search queries.
- 3.5x Surge in direct phone inquiries and store visits.